How to deliver innovation: Orbit methodology

Brand-new tool to deliver innovation: Orbit methodology

There’s a world of difference between an idea and innovation. You can have great ideas all the time, as you wake up, take a shower, go running. It’s still “just” an idea if nothing happens with it. There were 20 people who invented the light bulb but only Edison’s name made it into history books. Innovation is hard work. It requires the right tools, mind-set and a clear methodology to bring ideas to life. Based on more than 12 years of experience, we bring you our brand-new tool: The Orbit methodology.

Find out in 3 min how it works.


So what is the Orbit methodology exactly?

Our Orbit methodology is a project management tool to deliver innovation. To go from an idea to a polished product, ready to launch. It works like a guide ensuring you are always in control and have the best chance to get from the ideation phase to feasibility to pilot to a final product. Ow yes and it’s circular, hence the name, Orbit.

The Orbit methodology – a tool for innovation

What makes it such a great tool?

Get a grip on innovation

Each phase has a clearly defined scope, timing, budget and deliverables, it immediately becomes clear whether a project is on track and ensures you don’t skip any steps in an attempt to speed things up. Doing this you risk launching a faulty product which will end up costing more time and money. There are also set review moments or “gates” keeping everyone updated and aligned.

Engage the client

Our Orbit Tool offers a great insight in the innovation process. You clearly see which stage the project is in and with a single click you can retrieve all the key information linked to each stage. Clients are therefore well informed and more engaged.

Innovate together

Creating transparency in the innovation process makes it easy for clients to be proactive. They know what challenges are up next so they can prepare, offer support and speed up the innovation process.

How does it work?

Our Orbit Tool maps the four different phases in an innovation process: ideation, feasibility, pilot and product represented by different circles. In each phase, it’s important to go through all the required stages: analysis & design, development and testing. Each one comes with a clearly defined scope, budget, timing, effort and set of deliverables. You will notice the stages vary in length depending on which circle you are in e.g. analysis is very important and thus longer in the feasibility phase than when you are ready to launch. Every stage ends with a review moment or gate before proceeding to the next one.

The four stages of the Orbit methodology

1. The ideation phase

The goal is to clearly define a concept. We use our own Lighthouse based on the proven Google design sprint methodology developed by Jake Knapp to quickly obtain two or three working concepts. Then we check; is our concept mature enough to go to the next phase? If so, we pass the first gate to enter the feasibility phase, the second circle. If not, “You shall not pass”.

2. The feasibility phase

To quickly find out whether a concept is valid, we identify the RATS (Riskiest Assumption Tests) during the analysis phase. We develop different solutions to see which one survives. For the transport company Ahlers for example we quickly did a RAT on an anti-theft camera for trucks. It proved it was impossible to send a signal out from inside the trucks so we placed the antenna on the outside. We keep going back to the drawing board until we have a working prototype.

3. The pilot phase

After validating the learnings from the feasibility phase, we move on to create a functional pilot. The goal is to prove that the critical problems are resolved in a real-life environment. We analyse the best way to build it and then develop and validate it together with the client.

4. The product phase

Time to get the solution market-ready. We’ve done most of our analysing. Now the focus lies on development and testing, testing, testing.


Want a proven innovation methodology to bring your own ideas to life?

Yes please!


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