Are you joining us for breakfast on October 4th? Great. Let’s get you familiarized with the subject intrapreneurship by the time you arrive, so you can discuss new insights during the session with Nicolas Cap, Corporate Venture Builder & Managing Partner at Bundl.
Embrace a start-up format
Focus, creativity and agility. In general, it must be said that these features make start-ups a lot more innovative than corporates. Although corporates still have the power to act lean and to increase their speed of execution.
It’s clear. Both sectors have their strengths. So why not get the best of both worlds? Well, some companies do. They integrate the energy of the start-up sector into their own corporate culture by embracing intrapreneurship: better known as in-house entrepreneurs. While many employers work by the book, these intrapreneurs -who are entrepreneurially minded- create, develop and scale new and innovative ideas, which leads to new product and service development. Supporting these entrepreneurial skills will increase the number of innovations being pursued and adopted.
How to manage intrapreneurship?
Intrapreneurship is hot. Ok. But how do you manage this kind of mentality? Well, it’s important as a company to show intrapreneurs that their innovative behavior is seen, captured and fostered. That includes an open culture in which they are not afraid to share new, out of the box ideas. Don’t forget to motivate intrapreneurship as well. You will be stoked when some ideas work out. But if not, accept mistakes and failures. It’s part of the business.
Furthermore, it’s extremely important to communicate all the time. Make sure there’s an open exchange of ideas within your corporation, as well as with external parties. In this way, you can exchange new ideas quicker. And last but not least: encourage cooperation between all levels of your company. Invest in cross-discipline projects so you can increase your amount of knowledge.