Wouldn’t it be great if you could manage your own body? To stop aging, for example, or to analyse medical issues with your smartphone? Health futurist Koen Kas predicts that it will be possible soon. We Bagarians are big fans of his “Sick No More” ideology. Read on for a sneak peek of our breakfast session with him.
Prevention is better than cure
Just how advanced is prevention technology today? When will doctors not only be able to cure you, but actually improve your health? According to healthcare trendwatcher Koen Kas, visiting a traditional, rather sterile doctor’s practice will no longer be necessary in the near future. Instead of undergoing a medical check-up about once a year, you’ll be able to monitor your medical profile daily (or even hourly) with your smartphone. Shortly put, our reactive health insurance system will transform into proactive healthcare.
Reinventing the business model
In other words: technology will allow you to learn how to “read” your body - and Koen Kas makes it clear that this evolution will require a completely new business model. All your data would be available to technological businesses and insurance companies, which could make people feel exposed. That said, those who regularly feel ill wouldn’t be impacted negatively; everyone needs medical attention occasionally, and businesses will adapt to the new model quickly. Koen Kas thinks that they’ll help you as a customer when you’re sick.
Doctor Google 4.0
What does Koen believe to be the essence of the matter? Data processing. Until recently, this was the major hurdle to achieving a new healthcare model. The way you move, practice sports or just sit behind your desk: wearable health trackers may know more about your posture than you do, but meticulously tracking every movement doesn’t guarantee that such a device will diagnose your problems correctly. According to Kas, digital businesses are increasingly becoming aware of this. With an increasing number of wearables getting medically approved, we’re starting to bridge the gap between the pharmaceutical sector and the end user. When this evolution eventually comes around, only one question remains: will we be able to prevent sickness completely?