As an interface designer, it’s your job to present things as user-friendly and easy as possible. Keeping your user happy is your first priority. If all goes well, your user doesn’t even notice your interface, and can focus solely on the task at hand.
If your UI work goes completely unnoticed,
you did a great job!
In order to do so, you need to understand how users think and behave, how they scan a page and interpret your UI. Over the past decennium, users have grown accustomed to certain design patterns: positions, colors, icons… Rather than looking at a UI, users tend to act instinctively and take 90% of an interface for granted.
It’s not so much laziness, but rather habit that drives this.
A user assumes certain actions to be in a certain place or color because interface designers worldwide have been collaboratively educating users and feeding them these design-patterns.
But what happens if we poke all good practice with a stick and stir it up? What if we don't respect our self-created rules and expectations, and do everything the other way around?
That’s exactly why we created User Inyerface: An interface that expects you to do the hard work instead of doing it for you.
We created a simple interface, that isn't your friend. An interface that doesn't want to please you. An interface that has no clue and no rules.
The task is simple: complete the forms as fast as you can. It might suck the life out of you, but it is possible if you simply look and forget everything you have grown accustomed to.